336.687.3744
rachel.kimball@gmail.com
Rachel Kimball has more than 20 years of experience working in the online design and marketing industry. She has a had the privilege of collaborating with companies both large and small to help them clarify and boost their branding and marketing messaging through web design, UX/UI, online marketing. Over the years she has grown and changed with the online market place and the ever changing technology. She is committed to a life time of learning in this ever evolving tech field so that she can offer the highest quality service and knowledge. Always stretching her design muscles, she is driven to keep up with the latest design and marketing trends in order to offer her clients the biggest bang for their buck!
Design & Marketing
Design is essentially the process of arranging visual elements in an aesthetically pleasing manner following a guiding set of principles to best convey the ideas and information at hand. The world wide web has revolutionized the way we view and consume content. It’s my job as the web designer to make modern web content that both advances the branding and message of the company, and creates an unique and memorable experience that draws the end user in and keeps them coming back for more!
Web Design
The world wide web has revolutionized they way we view and consume content. It’s my job as the web designer to make modern web content that both advances the branding and message of the company, and creates an unique and memorable experience that draws the end user in and keeps them coming back for more!
Emails
Getting your message in front of your users is so important. And the best way to get you message directly to them is through email and social media. But in a day and age when people are flooded with advertisements it is important to make sure your message is hitting the mark and making an impact on your users
Online Marketing
The web is a powerful place to communicate your message. Online marketing is so much more than making ads. Its about the analytics and market research you do to hone your message and best reach your target audience. It’s about making visually stunning, engaging and interactive designs that catch the user’s attention and draw them in. The web is a big place. Whether it’s a banner on a website or a social media post, make sure your advertising makes the biggest impact.
Resume
Rachel Kimball
Rachel has more than 20 years of experience working in the online design and marketing industry. She has a had the privilege of collaborating with companies both large and small to help them clarify and boost their branding and marketing messaging through web design, UX/UI, online marketing. Over the years she has grown and changed with the online market place and the ever changing technology. She is committed to a life time of learning in this ever evolving tech field so that she can offer the highest quality service and knowledge. Always stretching her design muscles, she is driven to keep up with the latest design and marketing trends in order to offer her clients the biggest bang for their buck!
Experience
2015-2025: Senior Interactive Designer
Market America | Shop.com
Collaborated with a team of 14 multi-disciplinary designers to provided digital assets and design direction for 40 global brands across three categories (beauty, health & nutrition and home & garden). I created directed marketing and UI projects like html banners, emails, Landing pages, wireframes and prototypes, and web graphics. I was responsible for redesigning and managing the weekly e-newsletters, lincluding scheduling, training new producers no how to use the new system, and upkeeping the knowledge base.
2014: Senior Web Designer
Performance Bicycle | PerformanceBike.com
Worked with the design director to maintain company branding, create daily marketing emails, and collaborate with marketing and product teams to promote new products in-store and online.
2005-2014: Associate Web Designer
Innovative Inc. | thinkinnovative.com
Worked as the lead web designer responsible for the production of all digital assets including weekly marketing emails, e-newsletters, Microsite, electronic catalogs and banner ads. I also created wireframes, and UX/UI designs for the 200+ ecommerce bookstores. Providing the architects with HTML, CSS and some jQuery for the websites
Skills
Design: Digital illustration, UI graphics, style guides, brand Identify, web advertising, current design trends, web sites, landing pages, marketing emails, UX/UI, wireframes, social media graphics, ADA compliance
Coding: Responsive Design, HTML, CSS, Flexbox, Grid, Bootstrap, Liquid Script, A/b testing, AI prompts
Collaboration: Organizing shared projects, Collaborating with multiple departments, participating in design critiques, training colleagues, maintaining knowledge-base, self-starter, detail oriented, flexible, communicative
Education
UNCG – BFA Graphic Design
RCC – AAS Commercial Photography
SPCC – AAS Graphic Design
Portfolio